The first fashion show of FILA x 3.1 Phillip Lim collaboration collection held in Shanghai. There are over 600M social impression generated with 6 most popular celebrities appearing at the front row. More than 30 KOLs and 100 press representatives are invited to attend the show to boost the show as the hottest topic that week.
To officially launch and kick off Tmall Super Brand Day of FILA x Maison MIHARA YASUHIRO collection, “Empowered by Elegance” event was held on 10th July in Shanghai. Appearances included the new FILA spokesperson Cai Xukun and singer Fu Jing at the party. Over 30 top fashion KOLs and tier one fashion and luxury lifestyle media were amongst the guests and covered the event.