To officially launch and kick off Tmall Super Brand Day of FILA x Maison MIHARA YASUHIRO collection, “Empowered by Elegance” event was held on 10th July in Shanghai. Appearances included the new FILA spokesperson Cai Xukun and singer Fu Jing at the party. Over 30 top fashion KOLs and tier one fashion and luxury lifestyle media were amongst the guests and covered the event.
WAVE customized a 360°communication solution for the launch, from media coverage, spokesperson announcement, KOL engagement and event organization. Total online exposure of the campaign, including spokesperson announcement achieved over 700M in impression.